COURSE NUMBER AND TITLE:
Dynamics of Advertising Photography (lab component Group 1) 
520-394-DW / 01

INSTRUCTOR: Andres Manniste
INSTITUTION: Dawson College
PROGRAM: Photography
SEMESTER: Autumn 2012
OBJECTIVE AND COMPETENCIES:
0494: To critique works of visual art.
0494: To assess the photographic potential of social phenomena.
PONDERATION: 2-2-2

OFFICE & TELEPHONE Office: 2G6-3 Telephone: 931-8731, ext. 3203
amanniste@dawsoncollege.qc.ca

GENERAL DESCRIPTION

Based upon a "description / analysis / interpretation / evaluation / engagement" methodological approach and employing an extensive glossary of a propos terminology, the student will assess the models, concepts and impact of current-day, multi-media, advertising photography.  Following weekly, classroom-theory and discussion subsequently working in a Mac lab context students will create posters and advertisements on and with the computer and produce permanent copies of the works using the printers in the computer lab or other appropriate means.

GRADE DISTRIBUTION A minimum grade of 60% is required to pass this course. Lab component (50% of course)

10% Aptitude and attitude (participation, motivation, meeting deadlines, following guidelines, readings)

20% Quizzes (2 x 10%)

20% Research and study portfolio

50% Project

Research projects will be graded on concept, comprehension of topic, and quality of visual communication.

Uncollected assignments will be kept until Week 7 of the subsequent term after which they will be discarded.

SYLLABUS

Week 1 (August 22):
Introduction to course

Week 2 (August 29):



Presentation of Project # 1: Late 19th, early 20th century (Art Nouveau) poster design (project 1 .pdf)

Week 3 (September 12):
Painting and Drawing with the computer. (Drawing and painting tools; Introduction to printers)
Continuation of Project #1

Week 4 (September 19):



Presentation of Project #2: Early 20th century (Constructivism) poster design Dada and constructivism (Slides) (project 2 .pdf)

Week 5 (September 26):
Project #1 due
Continuation of Project #2

Week 6 (October 3):
Continuation of Project #2

Week 7 (October 10):

Project #2 due, Presentation of Project #3: Modernism in advertising. Modernism (slides) (Project 3 .pdf)

Week 8 (October 17):
Continuation of Project #3

Week 9 (October 24):

Project #3 due, Presentation of Project  #4: Using a well-known artwork for advertising. (Project 4 .pdf)
Examples blog:

Week 10 (October 31):
Continuation of Project #4 (Movie: A Bucket of Blood)

Week 11 (November 7):

Presentation of Project  #5: Camera ad. A Contemporary approach. (Project 5 .pdf)

Examples of camera ads (opens in a new window)

Week 12 (November 14):

Project #4 due,
Continuation of Project #5

Week 13 (November 21):
Continuation of Project #5

Week 14 (November 28):
Project #5 due

Week 15 (December 5):
Final critique

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